[Neurons] 2017 Neurons #41 Persuasion: Making it Real and Ethical

Mon Sep 4 09:36:13 EDT 2017

From: L. Michael Hall

2017 Neurons #41

September 4, 2017

PERSUASION:

MAKING IT REAL AND ETHICAL

This weekend (September 1-3) I delivered, for the very first time, the
training from the Inside-Out Persuasion approach.  This training has
actually been many years in the making.  While I finished the book earlier
this year and it was published a few months ago, I actually began writing it
in 2004.  Then I stopped.  I put the manuscript away.  What stopped me was a
the question.  A question about the ethics of persuasion.  "How can we teach
and use persuasion processes and techniques in a human, humane, and ethical
way?"  And that question arises from a all-too-common fact of life: Anything
powerful can be powerfully misused.

It was only when I studied and modeled authenticity that I was able to
formulate persuasion in an essential ethical framework.  That modeling led
to the book and the training on that subject, Get Real: Becoming Your Real
Self (2016).  If you also are wondering, "Can I exercise intentional
influence on others and do so in a way that's respectful, truthful, honest,
and honoring?" I discovered that the answer is "Yes!"  If you are wondering,
"Is it possible to become aware of people who are using influence techniques
covertly and trying to get me to do something to my disadvantage?" and the
answer to that is also "Yes!"

We can make persuasion real.  How?  By starting with yourself.  First learn
how to influence yourself.  After all, if you cannot persuade yourself to do
what you believe in, understand, value, and want- if you can't influence
yourself, whatever "influence" or "persuasion" that you attempt to apply to
others is not going to be very effective or honest.  So with regard to
self-persuasion, how are you?

This highlights one of the ongoing themes in Neuro-Semantics - apply to self
so that you can close the knowing-doing gap.  That's the gap between what
you know and what you do.  Understanding and knowing is about learning and
discovering, doing is about implementation and execution.  What could be the
problem that you might have in actually performing what you know?

.                   Perhaps you have a lot of noise in your mind so that
there's a lot of chatter going on, lots of negative self-talk, lots of
recordings of other people's voices that you keep play over and over.

.                   Perhaps you have a fear-based mind and constantly run
worrisome scenarios that make you anxious and fearful.

.                   Perhaps you have conflicting wants, hopes, fears,
dreads, beliefs, etc. so that you feel torn apart and are incongruent when
you try to go for one thing.

.                   Perhaps you are tortured by your past and can't seem to
get away from it, that it keeps coming up again and again.

Someone asked me in the training about what patterns he could use to deal
with these things and enhance his self-persuasion.  When I started thinking
about that I heard myself say, "That's what NLP Practitioner course is all
about.  It is about 'running your own brain.'  It's about taking charge of
how you represent things, talk to yourself, manage your states, etc."  Then
I said something I've never have said before or framed it is just this way
before:

"That one skill ought to be the single most important skill that we check
for competency regarding a Practitioner Certificate- 'Can this person run
his own brain?'  'Does she control her self-talk so that it is nurturing and
supportive?'  'Does he know how to treat himself kindly and gently when he's
made a mistake?'  The certificate should only go to those who have applied
NLP to themselves and who can now 'run their own brains.'"

This actually fits with a quote from the book, Using Your Brain for a Change
(1985).  Steve Andreas edited this book from some of Richard Bandler's
training.

"Most people don't actively and deliberately use their own brains.  Your
brain is like a machine without an 'off' switch.  If you don't give it
something to do, it just runs on and on until it gets bored.  If you put
someone in a sensory deprivation tank where there's no external experience,
he'll start generating internal experience.   If your brain is sitting
around without anything to do, it's going to start doing something, and it
doesn't seem to care what it is.  You may care, but it doesn't...

I want you to find out how you can learn to change your own experience, and
get some control over what happens in your brain.  Most people are prisoners
of their own brains.   It's as if they are chained to the last seat of the
bus and someone else is driving.   I want you to learn how to drive your own
bus.  If you don't give your brain a little direction, either it will just
run randomly on its own, or other people will find ways to run it for
you-and they may not always have your best interests in mind.  Even if they
do, they may get it wrong!" (pp. 7-8, italics added).

Self-Persuasion is the foundation for all good healthy and ethical
persuasion.  If you can't persuade yourself to get yourself to do what you
know you should be doing- you are not ready to try to influence someone
else!  First take care of home base.  That's what NLP Practitioner and what
APG, the Introduction to Meta-States, is all about.  So start there.  When
you achieve that then you will be ready for the other trainings we have in
Neuro-Semantics on persuasion:

                                           Mind-Lines: Lines for changing
Minds             Persuasive Framing and Reframing

                                           Selling Genius: Selling with
Integrity -            Persuasive Selling Strategies

                                           Inside-Out Persuasion -
Persuasively Impactful Conversations

Self-persuasion enables you to make the influence you exert healthy because
it is authentic.  As you get real, as you first persuade yourself, then your
persuasive message is congruent, comes from integrity, and invites others to
also get real with you.  There's no covert messages, no deception,
manipulation, or tricks.  You are upfront, honest, and candid.  Are you
ready for some high level persuasion skills?

L. Michael Hall, Ph.D.

               Neuro-Semantics Executive Director 

               Neuro-Semantics International

P.O. Box 8

Clifton, CO. 81520 USA                             

               1 970-523-7877 

                    Dr. Hall's email:
<mailto:meta at acsol.net\hich\af31506\dbch\af31505\loch\f31506> meta at acsol.net

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