[Neurons] 2009 Meta Reflections #26

[L. Michael Hall]

From: L. Michael Hall, Ph.D.

Meta Reflections  #26

June 22, 2009

 

What's New in Meta-Coaching, 2009  #3?

 

 

 

AN ENTIRELY NEW APPROACH TO

BUILDING YOUR COACHING PRACTICE

 

 

 

If there's any one central problem in the field of NLP, in the field of
Coaching, and generally in the field of counseling, therapy, and personal
development it is that many practitioners are really good with people and
really poor with marketing and selling.  As "people people" practitioners in
these people-centric businesses, they know how to create rapport and help
people through trying times or enable people to fulfill their dreams.  But
they are not so skilled in creating a commercially viable business.  People
skills- yes, they excel there.  Business skills-well, no that's not where
they are at their best.

 

Statistics from Coach U. a few years ago were startling- 80 percent of
graduates would not even be in the business one year later.  In one year, 8
out of 10 of the Coach Graduates would have given up and returned to their
old jobs.  Why?  Because while they might have known how to work in the
business, they did not know how to work on the business sufficiently to
create a commercially successful business.

 

Sadly this has been equally true in the field of NLP and other forms of
self-development.  When I first discovered this, I was literally shocked.  I
not only did not expect it, it went against all of the expectations I had
about NLP.  After all, NLP is about modeling excellence, so surely, if an
NLP person came up against something that he or she didn't know, a NLPer
would simply search out some people who could do it and model them.
Accelerated learning via modeling.  Right?  I thought so.  But I thought
wrong.

 

Anyway, Meta-Coaching from the beginning has taken a very different
approach.  From the first Meta-Coach Training in Sydney Australia- I always
invite "expert" coaches to the training and interview them to discover their
secrets.  I figure that we could hardly do better than get a real-live
highly successful "been there; done that" Coach and ask modeling questions
to discover the secrets of the trade.  And from the beginning also we have
used the Matrix Model to detect the key frames of mind- beliefs, decisions,
meanings, and intentions form the expert coaches.

 

By the way, this is one of the ways that the Meta-Coach Training System
itself has continued to grow and evolve over the years.  We have liberally
stolen the highest and best ideas and practices from the experts and
incorporated it into our training program!  We have integrated their trade
secrets into our training format, and we continue to do so.

And yet for all of this, the business part of Coaching has continued to be
for many Coaches the most challenging aspect.  Now true enough, for those
Coaches truly committed to their own success, there are some mentors who
have stepped forward to offer one-on-one mentoring.  There are also several
Neuro-Semantic trainings focused on business: the Wealth Creation Training
for how to use one's passions and potentials to set up a business and create
wealth, the Unleashing Leadership training, the Business Genius training
(the Games Business Experts Play), and so on.

 

As Meta-Coach Trainers, we know that we can do better.  So to facilitate the
business intelligence of Meta-Coaches, beginning in September this year, we
will devote an entire day to the requisite Business Skills wherein which we
will work on the Matrix Business Plan, model Expert Coaches, focus on
coaching to the business competencies, and facilitate the development of
each Meta-Coach's unique branding.  We have some new exercises for
developing the skills required for working on the business and a new
meta-branding exercise.

 

In terms of business development, every business (even a business of one
person) involves the following categories of activities:

1) Leadership: how you manage people- the human resources, capital, and
creativity in your business and use human intelligence to innovate your
products and services.  This includes you managing you if you are a business
of one (or of a few).

 

2) Management of Operations: how you administrate and deliver your product
and services in a reliable way that creates a profitable business.  How you
handle the everyday details as you meta-detail from your vision and
strategy.

 

3) Management of Protections: how you protect your business financially in
terms of budgeting, cash flow, investments, negotiations, taxes, accounting,
etc.

 

4) Presentations: how you market and how you sell your products and services
as you identify your market, enter that market, qualify your clients,
contact people, close, follow-up, etc.  How you identify and create your
unique brand, value proposition, and reputation in the minds of your
marketplace.

 

Since business is all about adding value to people by solving problems-our
focus in Meta-Coaching will enable you to identify your market
niche-effectively articulate the value that you add and develop your edge
that you can leverage in your market.  To achieve this we will invite you to
have a coaching experience of a fierce branding conversation.  This will
bring clarity as you both understand and express what you do and why it's
important, and in doing that you'll learn how to articulate it effectively
so that it becomes your "auditory business card."

 

Understanding and expressing your business strategy is all about making your
blueprint for how you couple your value proposition of what you offer so it
will influence clients to choose you.  All of this will enable you to create
your brand as your story that you can then succinctly express in a
memorable, compelling, engaging and emotionally moving way.  And when you
can do that, then you become your brand.

 

 

Meta-Coaching: 2009

                                   

                        1) Sweden

                                    Sept. 15, 16-23 - Coaching Mastery.
Sweden: Stockholm

                                    Sponsors: Sara Lee, Niklas Daver, and
Helene Nordgen

                                     <mailto:niklas.daver at gmail.com>
sara.m.lee at gmail.com  niklas.daver at gmail.com helene-nordgren at tele2.se 

 

                        2) New Zealand

                                    October 1, 2- 9 - Coaching Mastery.
Auckland, New Zealand

                                    Sponsor: Ignition - Colin Cox and Lena
Gray - www.ignition.co.za <http://www.ignition.co.za/>  

                                    Lena at ignition.co.za


 

                        3) South Africa

                                    Oct. 22, 23-30 - Coaching Mastery.
Pretoria, South Africa

                                                cheryl at peoplesa.co.za


                                    Cell : 083 267 1412   Tel: 012 362 6542
Fax : 088 012 362 6641

                                    Skype: meta coach
www.psacoaching.co.za 

                        

                        4) Australia

                                    November 19, 20-27 - Coaching Mastery.
Sydney, Australia

            Sponsors: Laureli Blyth and Heidi Heron

                        Heidi at nlpworldwide.com
Laureli at nlpworldwide.com 

 

 

 

L.  Michael Hall, Ph.D.

International Society of Neuro-Semantics

Meta-Coach Training System

P.O. Box 8

Clifton, CO.  81520 USA

1 970-523-7877

1 970-523-5790 fax

      <http://www.neurosemantics.com/> www.neurosemantics.com 

       <http://www.neuro-semantics-trainings.com/>
www.neuro-semantics-trainings.com 

       <http://www.self-actualizing.org/> www.self-actualizing.org

       <http://www.meta-coaching.org/> www.meta-coaching.org

       <http://www.ns-video.com/> www.ns-video.com 

 

To sign up for a free subscription to the egroup of Neuro-Semantics
(Neurons) go to  <http://www.neurosemantics.com/> www.neurosemantics.com ---
you can  subscribe and unsubscribe there.   Meta Reflection articles by Dr.
Hall are sent out every Monday and meta-Coach Reflections sent out every
Wednesdday to the Meta-Coaches egroup.

 

 

 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://eight.pairlist.net/pipermail/neurons/attachments/20090622/3bdfacd8/attachment.htm>